We often hear the term ‘case studies’ and how they are being effectively used as a marketing tool. However, we often fall short to understand, why case studies are so important for any business to grow. Here is a short blog that exhibits some key points regarding importance of case studies as a marketing tool […]
While the outsourcing industry has grown over the years, at the same time, it has become competitive too. Though Business Managers have pressure to get new contracts signed, the job is much tougher to retain or extend your existing contracts. So what are the expectations of your Outsourcing client? Knowing them can definitely help you […]
Realizing potential from an old customer The growth of a firm in an IT industry or for the matter in any industry, mainly revolves around the acquisition of new customers. This could involve finding customers who previously were not aware of your service, or they could also be the customers who were previously doing business, […]